
Over the two-year course, the trainees are required to complete a number of assignments and to present papers to invited industry audiences.

It was showtime in the cinema of the Kentucky Horse Park visitor centre for the Darley Flying Start trainees on Thursday, July 15th. The trainees had a chance to brandish some of their communication skills and creativity for the 2010 Darley Flying Start Conference, entitled “Selling the Magic.” The challenge given to the trainees was to pitch movie ideas on the horse industry to an audience of “well known Hollywood directors and producers” who gathered in the cinema of the Kentucky Horse Park visitor’s center.
Click on each of the links below to view the presentation video. Each clip is in Flash FLV format of approximately 15 minutes duration.
The subjects for the movie pitches were:
Will Mayer - Chip Woolley/Mine That Bird
Katherine Williams - Holy Bull
Jennifer Zhou - D. Wayne Lukas
Ludovic Cornuel - Charlie Whittingham
Veer Vikram Singh Tomar - Laz Barrera
Victoria Leonard - Spectacular Bid
The Annual Darley Flying Start Conference was held on October at the PGA National Golf Club in Naas, Co. Kildare. Over 75 guests attended including racecourse managers, trainers, bloodstock agents, stud managers, veterinary surgeons, representatives of the Irish Thoroughbred Breeders’ Association, Irish Racehorse Trainers’ Association, Racing Academy Centre of Education, Irish Thoroughbred Marketing, Irish Equine Centre and University College Dublin Vet school. Each trainee gave a 15 minute presentation on the topic of the Irish racing product and was graded on their performance as part of their communications module.
The video clips are in WMV format and each loads in a new window.

Chris Armstrong - How is horse racing perceived by the non-participant?
Ludovic Cornuel - The cost, convenience and comfort of a day's racing
Yuan Zhou - Quality of racing information for the racing enthusiast
Veer Tomar - The betting experience
Jennifer Barnett - Why is National Hunt more popular than Flat?
John B Jessie - Alternative entertainment on racing days
Scott Calder - Corporate partnerships and sponsorships to promote racing
Victoria Leonard - Creating sporting heroes within the sport
Katherine Williams - Ratings and Results: how can we use statistics to promote the sport?
Michael Wilson - Is a European Breeder's Cup feasible?
Will Mayer - Getting the next generation interested in horse racing